The 14th International Specialized Exhibition

About the Conference

"Strategies in the promotion of alcohol products. Cooperation with distributors" will be held within the frame of the international specialized exhibitions WINE & WINEMAKING and High Degree.

Date: February 3, 2011
Venue: Conference-hall of "Odessa" hotel, 6A Primorskaya Str., Odessa

Audience of the Conference:

  Manufacturers of wine and alcoholic beverages
  Marketing experts
  Representatives of wholesale and distributing companies
  Experts of trade and marketing departments
  Representatives of PR and advertising agencies

Main Topics of the Conference:

• Principles of marketing policy in production and sale of alcoholic products
• Go-to-Market strategies for Ukrainian wine brands on the European market. Features of sales promotion.
• "Local wine" the Ukrainian way: opportunities and prospects.
• Formation of domestic luxury alcoholic drinks segment: opportunities or risks?
• Actual questions of promotion of legislatively limited brands
• Promotion of premium alcohol
• Social networks: opportunities and prospects for alcoholic brands
• Mobile marketing: realities of nowadays.


Participation fee - EUR 97
includes: coffee-breaks, dinner and the participation in the solemn evening honored to the opening of WINE & WINEMAKING and High Degree

To register for the conference,
please complete the application form, and send it by fax # +49-2161-3032998 or by e-mail

Application Form (Conference)

Please, find our hotel list for accommodation and reservation form below.

Hotels in Odessa
Hotel Reservation Form

With an intention to deliver report at the Conference, please provide us with the topic and theses by e-mail or fax.


Conference Program 2011

Registration: 8:30 - 10:00
Conference: 10:00 - 18:00

Speakers and reports:

Thomas Brandl, Communication Director of “Intervitis Interfructa” (Messe Stuttgart), wine journalist (Germany, Stuttgart)
"Features of wine promotion on the European market"

Yann Chabin, Doctor of Economics, University Montpelier, Vice President of “Wine Earth” company (France, Montpelier)
"Socially-oriented marketing of winemaking products"

Sergey Goronovich, Creative Director of Tifantis Van Winner Consulting Ukraine Agency (Ukraine, Kiev)
1. "As we thought out “Polyana” brand. Positioning. Rational and emotional components of the brand. Philosophy of logo, shop corporate style. Slogans. Development strategy. Marketing tactics of opening and shop advancement".
Practical recommendations: "What is necessary for your brand to become successful!"

2. "Don't save on beauty or as the design can influence increase in sales".
Practice examples of alcoholic production labels restyling, show-windows of shops, banners, boards, printed matter.

Andrey Dligach, General Director of Advanter Group Company (Ukraine, Kiev)
Master-class "Reflexive marketing: brands, customers, distributors, retail sale, producer"

Alexey Yuzefov, Managing Partner, “Studio Lemon” (Ukraine, Kiev)
"Internet promotion for alcoholic products: ways, their specificity, basic indicators"

Dmitry Starkov, Operating of the Nikolaev Brunch of Altima Web Systems, Internet expert in marketing (Ukraine, Kiev)
"Opportunities and perspectives for alcohol brands in social networks"

Vladimir Degtyarev, General Manager of Starget PR Agency (Ukraine, Kiev)
"Cooperation with Mass Media: increase of the effect from sponsor’s and action events"

Kseniya Zazhigina, Director on business development of R.A.M. Advertising Group (Ukraine, Kiev)
“Communicate with generation Next on their language. Promote traditional drinks with the help of digital technologies”
1. Sites, blogs, social nets. Internet-communication with tequila.
2. SMS, Bluetooth, Java. Invite, seduce and give drink over the telephone. 3. Quests, contests and other entertainment in the cabaret. Give not only the bread, rum, but also the show.

Dmitry Rodenko, Director of the “International Marketing Group Ukraine” (Ukraine, Kiev)
"Efficiency estimation of investments into marketing on an example of the Ukrainian alcoholic brands"

Subject to change.


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