Conference: 10:00 - 18:00
Speakers and reports:
Thomas Brandl, Communication
Director of Intervitis Interfructa
(Messe Stuttgart), wine journalist (Germany,
wine promotion on the European market"
Yann Chabin, Doctor
of Economics, University Montpelier, Vice President
of Wine Earth company (France,
"Socially-oriented marketing of winemaking
Sergey Goronovich, Creative
Director of Tifantis Van Winner Consulting Ukraine
Agency (Ukraine, Kiev)
1. "As we thought out Polyana
brand. Positioning. Rational and emotional components
of the brand. Philosophy of logo, shop corporate
style. Slogans. Development strategy. Marketing
tactics of opening and shop advancement".
Practical recommendations: "What is necessary
for your brand to become successful!"
2. "Don't save on beauty or as the design
can influence increase in sales".
Practice examples of alcoholic production labels
restyling, show-windows of shops, banners, boards,
Andrey Dligach, General
Director of Advanter Group Company (Ukraine,
Master-class "Reflexive marketing: brands,
customers, distributors, retail sale, producer"
Alexey Yuzefov, Managing
Partner, Studio Lemon (Ukraine,
"Internet promotion for alcoholic products:
ways, their specificity, basic indicators"
Dmitry Starkov, Operating
of the Nikolaev Brunch of Altima Web Systems,
Internet expert in marketing (Ukraine, Kiev)
"Opportunities and perspectives for alcohol
brands in social networks"
General Manager of Starget PR Agency (Ukraine,
"Cooperation with Mass Media: increase of
the effect from sponsors and action events"
Kseniya Zazhigina, Director
on business development of R.A.M. Advertising
Group (Ukraine, Kiev)
Communicate with generation Next on their
language. Promote traditional drinks with the
help of digital technologies
1. Sites, blogs, social nets. Internet-communication
2. SMS, Bluetooth, Java.
Invite, seduce and give drink over the telephone.
3. Quests, contests and
other entertainment in the cabaret. Give not only
the bread, rum, but also the show.
Dmitry Rodenko, Director
of the International Marketing Group Ukraine
"Efficiency estimation of investments into
marketing on an example of the Ukrainian alcoholic
Subject to change.